Funke Akindele, a popular Nollywood actress and producer, recently achieved a significant milestone when her latest production, ‘A Tribe Called Judah,’ became the first Nigerian film to cross the N1 billion mark at the box office within three weeks of release. Now, popularly known as the Queen of the box office, has recorded similar box office success in the past.
For instance, in 2021, her movie ‘Omo Ghetto: The Saga’ grossed N636 million, and in 2022, ‘Battle on Buka Street’ grossed about N668 million.
Akindele demonstrates a strategic approach to her movie releases. Her last three highest-grossing films, ‘A Tribe Called Judah,’ ‘Battle on Buka Street’ and Omo Ghetto: The Saga,’ were strategically premiered in December, aligning with the peak cinema attendance during the Christmas holiday season.
Studying the wins, Here are a few life lessons you can learn from the Queen of the box office
Effective marketing is the key to a movie’s success at the cinema, captivating audiences with compelling trailers, strategic social media campaigns, and promotional materials. She came up with creative and compelling ways to market her movie. Her marketing strategy is what needs to be studied. She hawks her market shamelessly. This brings us to the next life lesson.
Hard work can never go out of fashion, we can visibly see that hard work truly pays. Funke Akindele is hardworking we can see it in the efforts she put in to make movies of good standards.
Hard work isn’t enough, you need to think and work smart. The release of the movie during the festive season is a smart movie. This is because the report shows that cinemas in Nigeria make more money during the festive period than at any other time of the year.
As a brand, you must build your social media presence. Focus on building a community of people, create valuable content, and engage in posts that resonate with you. Funke Akindele has built her social media platforms, making social media marketing easier for her to leverage. She has a huge following and a good engagement rate. After Yemi Alade and Tiwa Savage, she is the third most followed woman in Nigeria. Akindele has over 16 million followers on Instagram alone. Many of her followers have always been her fans and supporters, always ready to watch her movies.
Funke Akindele goes the extra mile by pulling celebrities for your movie premiere sending unique invitation packages, to them attending the premiere, and collaborating with them for the meet and greet. Using this method, she was able to gain followers of those celebrities and get them to anticipate, and watch her movie.
Conclusively, we love to celebrate her creativity, tenacity, diligence, and dedication to her craft. Well done Funke Akindele, you have done so well and we are proud of your achievements.
